How do you capture hygge, a complex word and concept, in a logo? We added a plain heart and I knew we were headed in the right direction. It was then that I realized there was a perfect way to add a touch of Danish hygge: the traditional Danish woven Christmas heart.

Balance, margin, whatever you want to call it, everyone needs it. Everyone needs a little space to breathe. We live in a culture that encourages life being so busy and crazy we don’t always have time for appreciating beauty, simplicity, or even quality time with others. Hygge provides a way to find joy in the little things and relax in the midst of a busy life.