Hygge isn’t just about coziness. While coziness is a huge factor, it isn’t the only one. This is why hygge can’t be directly translated from Danish to English as “cozy.” For me, hygge in the summer is a lot lot more about the relational aspects of hygge.

Christmas has always been my favorite holiday. It was less about the day itself and more about the atmosphere and nostalgia surrounding the holiday for me. I didn’t have a name for the simple joy and comfort of Christmas back when I was little, but now I know those things can be summed up with hygge. Christmas combines intentional generosity, togetherness, and hospitality to create a holiday of peace and joy.

How do you capture hygge, a complex word and concept, in a logo? We added a plain heart and I knew we were headed in the right direction. It was then that I realized there was a perfect way to add a touch of Danish hygge: the traditional Danish woven Christmas heart.