Christmas has always been my favorite holiday. It was less about the day itself and more about the atmosphere and nostalgia surrounding the holiday for me. I didn’t have a name for the simple joy and comfort of Christmas back when I was little, but now I know those things can be summed up with hygge. Christmas combines intentional generosity, togetherness, and hospitality to create a holiday of peace and joy.

How do you capture hygge, a complex word and concept, in a logo? We added a plain heart and I knew we were headed in the right direction. It was then that I realized there was a perfect way to add a touch of Danish hygge: the traditional Danish woven Christmas heart.